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Brother Tops A3 Multifunction Market

Brother now holds the number one position in the European A3 multifunction printer market.

The success of its all-in-one A3 inkjet range has enabled Brother to gain the top position – securing 16.8 percent share of the overall A3 multifunction market in Europe.*

Since launching the world’s first A3 inkjet all-in-one in 2008, Brother has made a strong impact on the market, bringing affordable A3 printing to ambitious businesses in professional services including construction, architecture, design and marketing.

Phil Jones, sales and marketing director for Brother, said: “We identified a gap in the market for a cost effective A3 solution which has allowed us to successfully introduce our all-in-one inkjet machines. This success has been strengthened by our careful strategy of supporting ambitious small businesses, who appreciate the importance effective technology.

“The functionality and affordability of our A3 models has made them a popular choice, allowing small businesses to save money by bringing much of their professional printing in-house.”

The A3 multifunction market has seen 132 percent growth in Europe during the last five years and continues to grow*. Brother is the only brand to offer a fully multifunctional inkjet that can print, scan, copy and fax in A3 and sold more A3 multifunction printers in Europe than any other manufacturer during 2010.

Brother’s latest A3 inkjet models, which launched in February this year are the MFC-5895CW, MFC-J6510DW, MFC-J6710DW and MFC-J6910DW. The new models provide faster print speeds, and enhanced A3 functionality and print quality. Recommended pricing starts at £299.99.

The launch of the new range is supported by Brother’s 141% marketing campaign, which was introduced last year to promote its A3 models and will continue throughout the current financial year.

*Infosource: Western Europe & EU – 2005 – 2010

Europe’s A3 multifunction market leader-board:

1. Brother (16.8% market share)
2. Ricoh (15.9% market share)
3. Canon (14.6% market share)
4. Konica Minolta (11.6% market share)
5. Xerox (10.0% market share)
6. Sharp (6.6% market share)
7. Toshiba (6.1% market share)
8. Kyocera (5.1% market share)
9. HP (4.1% market share)
10. others (9.3% market share)

Infosource: Western & Eastern Europe – Jan-Dec 2010.

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