Sonru at The CERN

Sonru at The CERN

Sonru  award winning video interviewing technology was showcased at the CERN Recruitment and Sourcing Best Practices Seminar organized by the recruitment team at CERN, the European Organisation for Nuclear Research, in Geneva last week.

The inaugural annual event brought together a who’s who of international recruitment professionals both in terms of industry speakers and the large media presence covering the event. The presentations were streamed live (from the home of the WWW) and generated significant traction among the twitterverse (#CRSS2011).

Topics ranged from issues from the Jobseeker’s perspective to modernizing recruitment in Brussels to vision and tools in sourcing and video screening (Sonru). The keynote address was from Robert Cailliau who with Tim Berners-Lee developed the World Wide Web. Other speakers included David Bearfield, Director of the  European Personnel Selection Office (EPSO);  Keith Robinson, Founder of SiteAdvisor Group and Co Founder at; Gabriele Silva of L’Oréal and Yves Quitin, Director General for Personnel & Administration at the European Parliament among other gurus / influencers such as Steve Evans, Tom Chesterton and Antoine Lhosmot of Potentialpark.

Sonru founder Ed Hendrick co-presented a paper with Dr Sue Morison, from Queen’s University in Belfast, whose most recent work has involved the development and implementation of Multiple Mini Interviews (MMI) to select students for the undergraduate dental course from both home and overseas.  Their presentation showed how Queen’s have developed an online MMI for overseas students to replicate the face-to-face process used with home students in a valid and reliable way using SONRU.   The event was attended by representatives from some of the largest organisations in Europe/worldwide such as the World Health Organization, theInternational Committee of the Red Cross, Global Fund, , the European Parliament, Oracle and Shell.

James Purvis, Head of Recruitment at CERN commented, “The goal of this seminar was for practitioners to openly share best practices – what works & what doesn’t work. Sonru technology was of clear interest to many for its innovative role in reducing costs and increasing quality of hire in the recruitment process.” Ed Hendrick, Founder of Sonru added, “Sonru were delighted to work with CERN and speak at an event organised by such an eminent and distinguished organisation. Some companies say they stand on the shoulders of giants but to be included as a peer among such formidable players was quite humbling.  It gives us great satisfaction that the organisation that invented the web is using our online video interview service to find the best talent to further their ambitions.”

The CERN Recruitment and Sourcing Best Practices Seminar was one of a number of high profile events Sonru attended across Europe in November. Earlier in the month Ed spoke at HR Tech Europe 2011 in Amsterdam and the team attended at Taleo Europe 2011 in Paris. The following week Ed presented how online video can be used as part of the selection process at the Mobile & Video in Recruitment Conference in London. The November tour concluded yesterday in Barcelona with Ed’s presentation at the Pan-European Online Recruitment Seminar and Workshop where he spoke about automating the screening process using online video. ENDS About Sonru Sonru is a global leader in the field of video interviews and video screening.

As recognized leaders in this field they have established the effectiveness and validity of using video in the recruitment process. Companies like Volvo, Johnson & Johnson, PaddyPower, BioWare (a Division of EA Games), Allianz Worldwide Care and CERN have innovated in their talent acquisition processes by using Sonru’s video interview solution. Sonru’s automated video interviewing solution works by recruiters posting interview questions online (specifying the time allowed to read and answer each question) and then sending an email invitation to relevant candidates. Using a webcam, candidates answer the questions set, with recruiters then free to review the video responses at their convenience.