Brother now holds the number one position in the European A3 multifunction printer market.<\/p>\n
The success of its all-in-one A3 inkjet range has enabled Brother to gain the top position – securing 16.8 percent share of the overall A3 multifunction market in Europe.*<\/p>\n
Since launching the world’s first A3 inkjet all-in-one in 2008, Brother has made a strong impact on the market, bringing affordable A3 printing to ambitious businesses in professional services including construction, architecture, design and marketing.<\/p>\n
Phil Jones, sales and marketing director for Brother, said: “We identified a gap in the market for a cost effective A3 solution which has allowed us to successfully introduce our all-in-one inkjet machines. This success has been strengthened by our careful strategy of supporting ambitious small businesses, who appreciate the importance effective technology.<\/p>\n
“The functionality and affordability of our A3 models has made them a popular choice, allowing small businesses to save money by bringing much of their professional printing in-house.”<\/p>\n
The A3 multifunction market has seen 132 percent growth in Europe during the last five years and continues to grow*. Brother is the only brand to offer a fully multifunctional inkjet that can print, scan, copy and fax in A3 and sold more A3 multifunction printers in Europe than any other manufacturer during 2010.<\/p>\n
Brother’s latest A3 inkjet models, which launched in February this year are the MFC-5895CW, MFC-J6510DW, MFC-J6710DW and MFC-J6910DW. The new models provide faster print speeds, and enhanced A3 functionality and print quality. Recommended pricing starts at \u00a3299.99.<\/p>\n
The launch of the new range is supported by Brother’s 141% marketing campaign, which was introduced last year to promote its A3 models and will continue throughout the current financial year.<\/p>\n
*Infosource: Western Europe & EU – 2005 – 2010<\/p>\n
Europe’s A3 multifunction market leader-board:<\/p>\n
1. Brother (16.8% market share)
\n2. Ricoh (15.9% market share)
\n3. Canon (14.6% market share)
\n4. Konica Minolta (11.6% market share)
\n5. Xerox (10.0% market share)
\n6. Sharp (6.6% market share)
\n7. Toshiba (6.1% market share)
\n8. Kyocera (5.1% market share)
\n9. HP (4.1% market share)
\n10. others (9.3% market share)<\/p>\n
Infosource: Western & Eastern Europe – Jan-Dec 2010.<\/p>\n","protected":false},"excerpt":{"rendered":"
Brother now holds the number one position in the European A3 multifunction printer market. The success of its all-in-one A3 inkjet range has enabled Brother to gain the top position – securing 16.8 percent share of the overall A3 multifunction market in Europe.*<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.tech-e-view.com\/printers\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tech-e-view.com\/printers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tech-e-view.com\/printers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tech-e-view.com\/printers\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tech-e-view.com\/printers\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":1,"href":"https:\/\/www.tech-e-view.com\/printers\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"predecessor-version":[{"id":16,"href":"https:\/\/www.tech-e-view.com\/printers\/wp-json\/wp\/v2\/posts\/15\/revisions\/16"}],"wp:attachment":[{"href":"https:\/\/www.tech-e-view.com\/printers\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tech-e-view.com\/printers\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tech-e-view.com\/printers\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}