As the Friends Provident t20 tournament gets underway, the life and pensions provider has commissioned a new iPhone application to enhance enjoyment and engagement with the t20 Cricket season.
Through the new application users can participate in an online leader board giving the opportunity to test their cricket prediction skills and knowledge of this year’s exciting new Friends Provident t20 tournament.
Those using the application can also check how accurate their predictions were against the actual results and see how they rank on the leader board. To help users, FRIENDS® has enlisted the former International England Cricketer and pundit Mark Nicholas to offer advice and tips.
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Karen Burrell, Head of Marketing Services at Friends Provident said:
“This is the first year Friends Provident has sponsored the t20 tournament and indeed our first foray into mobile apps. Having mobile presence complements the faster-paced, dynamic style of the t20 competition and will allow fans to experience all the excitement of our summer tournament at the touch of a button.”
