Since time began the pen and paper has been an essential tool for the bespoke tailor second only to the chalk and measure. That is all to change as King and Allen, the UKs favourite bespoke tailor, has found an innovative use for the Apple iPad to improve and enhance the customer buying experience.
Whilst reviewers have praised the iPad for its design and usability they have struggled to find any practical use for it. Not so the innovative tailors at King and Allen who are already trialling it with a view to the iPad playing a key role in the fitting and ordering process through the use of a pre-existing app. This will allow the fitting tailor to record measurements and customer requirements in real-time during the fitting itself. Once entered and verified the measurements will be sent directly to the master tailor, so ensuring the accuracy of the information and speeding up the whole process.
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“We are not only continually looking for ways to improve the suits themselves but also the process that goes behind their creation to improve the customer’s experience. The usability, beautiful design and lightness of the iPad make it even more functional that the traditional pen and paper for the fitting tailor to use. The interactive nature of the iPad touch screen along with its size make it the perfect tool for capturing the customer’s measurements and specific requirements. This coupled with the ability to transfer the information directly to the tailor makes the iPad a very powerful device in meeting our business needs,” said Adam King, Partner, King & Allen.